The Meaning of Walking Study
Leads: Michelle Segar and Rodney Lyn
Our research is the first step in a series of phases of translational research aiming to identify key messages that can be used in campaigns and interventions to foster sustainable walking behavior. This first phase aims to conduct basic marketing research to understand the beliefs, perceptions, and assumptions people have about walking that can later be used to develop and evaluate specific messages to help people view walking as valuable and realistic to fit in safe places. This study leverages the strengths of and builds upon the program of research of our team of investigators.
This study is currently being conducted. Results will be added when available. Check back soon!